EA respond to DRM complaints

EA has respond to their cus­tomers that they’re com­plaints about DRM policy.

The details said:

Two weeks ago EA launched SPORE – one of the most inno­v­a­tive games in the his­tory of our indus­try. We’re extremely pleased with the recep­tion SPORE has received from crit­ics and con­sumers but we’re dis­ap­pointed by the mis­un­der­stand­ing sur­round­ing the use of DRM soft­ware and the lim­i­ta­tion on the num­ber of machines that are autho­rized to play a sin­gle a copy of the game.

We felt that lim­it­ing the num­ber of machine autho­riza­tions to three wouldn’t be a problem.

· We assumed that con­sumers under­stand piracy is a huge prob­lem – and that if games that take 1–4 years to develop are effec­tively stolen the day they launch, devel­op­ers and pub­lish­ers will sim­ply stop invest­ing in PC games.
· We have found that 75 per­cent of our con­sumers install and play any par­tic­u­lar game on only one machine and less than 1 per­cent every try to play on more than three dif­fer­ent machines.
· We assured con­sumers that if spe­cial cir­cum­stances war­ranted more than three machines, they could con­tact our cus­tomer ser­vice team and request addi­tional authorizations.

But we’ve received com­plaints from a lot of cus­tomers who we rec­og­nize and respect. And while it’s easy to dis­count the noise from those who only want to post or trans­fer thou­sands of copies of the game on the Inter­net, I believe we need to adapt our pol­icy to accom­mo­date our legit­i­mate consumers.

Going for­ward, we will amend the DRM pol­icy on Spore to:

· Expand the num­ber of eli­gi­ble machines from three to five.
· Con­tinue to offer chan­nels to request addi­tional acti­va­tions where war­ranted.
· Expe­dite our devel­op­ment of a sys­tem that will allow con­sumers to de-authorize machines and move autho­riza­tions to new machines. When this sys­tem goes online, it will effec­tively give play­ers direct con­trol to man­age their autho­riza­tions between an unlim­ited num­ber of machines.

We’re will­ing to evolve our pol­icy to accom­mo­date our con­sumers. But we’re hop­ing that every­one under­stands that DRM pol­icy is essen­tial to the eco­nomic struc­ture we use to fund our games and as well as to the rights of peo­ple who cre­ate them. With­out the abil­ity to pro­tect our work from piracy, devel­op­ers across the entire game indus­try will even­tu­ally stop invest­ing time and money in PC titles.

The day they day lauch? I saw Spore on Mini­nova before it’s hits the store’s shelf. And I really hates DRM… it’s made the things being too com­pli­cated. Besides, even they put DRM into the games, there are still thoud­sand of peo­ple keep down­load­ing Spore.

what do you think to DRM?

source: Kotaku.com

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